Skip to content In this solo episode of The Nearshore Cafe Podcast by Plugg.Tech, host Brian Samson interviews Eva Romano, a bilingual recruiter with deep roots in both Argentina and the U.S. Eva shares her story of growing up in Salta and Colorado, her journey into talent acquisition, and why Argentina’s cultural resilience, high English proficiency, and work ethic make it a nearshoring powerhouse. The conversation covers life in Salta, siesta culture, mate traditions, and the role of inflation in shaping a flexible, problem-solving workforce. Eva also offers candid advice for companies looking to build teams in Argentina.
Argentina offers a unique combination of highly educated professionals, strong English fluency, and cultural adaptability, making it a prime destination for nearshoring. Cities like Salta provide an affordable, relaxed lifestyle with growing digital infrastructure, perfect for remote professionals and companies looking for stability with time zone alignment. Unlike the fast-paced environment of Buenos Aires, Salta offers a slower rhythm and deep cultural roots—including a strong tradition of hospitality, siesta culture, and regional cuisine—ideal for digital nomads who value quality of life alongside productivity.
Argentine professionals bring exceptional communication skills, resilience, and a strong work ethic, influenced by years of navigating economic instability. The country has developed a thriving ecosystem of remote recruiters, particularly in tech, who are highly skilled at sourcing and hiring for U.S.-based roles. Their bilingual fluency and cultural familiarity with American workplaces enable seamless collaboration. Moreover, Argentines are known for being direct, curious, and solution-oriented, which makes them well-suited for high-performance environments like VC-backed startups.
To succeed with Argentine talent, U.S. companies should invest time in understanding the local culture, communication style, and economic realities. While Argentina offers a cost-effective and high-quality talent pool, assumptions based solely on pricing can lead to mismatches. Eva Romano emphasizes that cultural respect and curiosity go a long way—Argentines appreciate when foreign partners take the time to learn about their values, traditions, and ways of working. Doing so builds trust, improves retention, and sets the foundation for long-term collaboration in nearshoring efforts.
Title:
Ava Romano on Argentina’s Culture, Remote Work, and Digital Nomad Life in Salta | Nearshore Cafe Podcast
Description:
In this episode of The Nearshore Cafe Podcast, Brian Sampson sits down with Ava Romano, a remote worker and talent acquisition expert, to discuss her unique perspective living between Colorado and Argentina. Ava shares insights on the quiet charm of Salta, a lesser-known gem in Argentina, her experiences with remote work, and the culture of digital nomads in the region. She also offers advice to companies looking to nearshore to Argentina and explains how the country’s diverse culture makes it an ideal market for U.S. businesses.
Key Highlights:
Salta: Ava introduces her hometown of Salta, located in northern Argentina, sharing its rich culture, the difference in pace compared to Buenos Aires, and the local climate and lifestyle.
The Siesta Culture: Discover the impact of the Siesta tradition on work and life in Salta, and how remote workers can adapt their schedules to align with this slower pace of life.
Food Culture: From empanadas to mate, Ava dives into the food culture of Salta, highlighting local favorites and offering insights into how mate plays a central role in the social fabric of the region.
Remote Work and Flexibility: Ava reflects on the flexibility of working remotely, how she navigates different time zones, and how living in Salta enhances her digital nomad lifestyle.
Bicultural Experience: With a background living in both the U.S. and Argentina, Ava shares the unique challenges and advantages of adapting to both U.S. and Argentine cultures.
Talent Acquisition: Ava discusses her path into talent acquisition and the growing tech scene in Argentina, especially how Argentinians are making their mark in remote work for U.S. companies.
Leadership Styles in Argentina: A deep dive into the leadership dynamics in Argentina, and how Argentina’s unique work culture aligns with the VC-backed tech world.
Advice for U.S. Companies: Ava shares advice for U.S. companies looking to nearshore to Argentina, emphasizing the importance of understanding the culture and creating a mutually beneficial partnership.
Brian Samson
Founder at Plugg Technologies
Brian Samson is the founder of Plugg Technologies and a veteran tech entrepreneur, with 10 years building successful nearshoring companies. Brian has helped to grow Plugg into one of the leading nearshoring agencies, connecting technical talent in Latin America; including Mexico, Argentina, Brazil, Nicaragua and Colombia with top U.S. companies. Plugg consistently hires and places over 100 LATAM resources each year.
Plugg sponsors and Brian Samson hosts the leading podcast about doing business in Latin America with 70+ episodes, The Nearshore Cafe Podcast. In addition, Plugg brings insight and clarity to clients by supporting them with the details, big and small, to set their team up for success. Everything from currency, customs, hardware, and culture, Plugg provides advice and guidance based on first-hand expat experiences living and doing business across multiple Latin American countries. Plugg Technologies is a trusted partner for businesses seeking future-ready tech solutions including cloud infrastructure, cybersecurity, and digital operations positions
Brian holds an MBA from UCLA Anderson and prior, was an expat in Argentina and a VP of Talent for several San Francisco startups with multiple successful exits (IPO & acquisitions). In his free time he supports foster kids and is a dedicated family man.
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