In this episode of The Nearshore Cafe Podcast by Plugg.Tech, host Brian Samson chats with Xiomara and Ruben Santana about life and work in Monterrey, Mexico. They dive into the city’s tech scene, work culture, cost of living, and what makes Monterrey a top choice for nearshoring. From tacos and carne asadas to talent from Tec de Monterrey, this episode is a real taste of life in northern Mexico.
Yes, Monterrey is one of Mexico’s strongest nearshoring hubs, especially for U.S. companies. Its close proximity to the U.S. border makes it easy to travel to and work across time zones with little to no jet lag. The city boasts a high number of bilingual professionals, strong English fluency, and a growing talent pool in IT, customer support, and technical recruiting. Monterrey is also home to Tec de Monterrey, one of Latin America’s most prestigious universities, which helps fuel the local tech scene and workforce quality. Many U.S. companies—like Accenture, Whirlpool, and Johnson Controls—have established operations there, making it an ideal city for remote and cross-border teams.
Work culture in Monterrey is known for being laid-back but productive. While professionals enjoy longer lunch breaks (often around 1:30–2:00 PM) and value social interactions at work, they also exhibit a strong work ethic and dedication to meeting goals. Contractors and employees are typically well-educated, many with international experience or U.S. ties. Leaders managing remote or hybrid teams in Monterrey should be mindful of cultural nuances like contractor pay in USD (and its sensitivity to exchange rates), but overall will find Monterrey talent to be collaborative, communicative, and well-versed in supporting U.S.-based operations.
Monterrey offers a blend of urban sophistication and natural beauty, earning its nickname “The City of Mountains.” It’s known for iconic landmarks like Cerro de la Silla, scenic parks like Parque Fundidora, and upscale areas such as San Pedro Garza García. The food culture is dominated by grilled meats—especially carne asada and cabrito (goat)—with tacos available around nearly every corner. The city is friendly and highly conversational, with locals often engaging in small talk even in elevators or grocery lines. Monterrey is also perceived as safe for expats and visitors, especially when basic precautions are followed, making it a top destination for both business and lifestyle.
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Narrator: Welcome to the Nearshore Cafe Podcast, home to the most interesting stories and people doing business in Latin America. Welcome, everyone, to another episode of the Nearshore Cafe Podcast. I’m your host, Brian Sampson. I want to give a quick shout-out to our sponsor today. First, that’s Nearshore Direct. Go to NearshoreDirect.com – great place to find talent from all over Latin America for growing U.S. companies. If you are interested in Monterrey, Mexico, you like the topic of Monterrey, we’ve got a treat for you today. I want to introduce our guest, Xiomaraand Ruben Santana. Welcome to the show, you guys.
Xiomara: Hey, Brian, thanks.
Ruben: Hi, Brian. Thank you for having us.
Xiomara: Thanks for having us.
Brian: Yeah, well, as I mentioned in the intro, Monterrey, what an amazing city, what a great place, and I’m talking to the experts on this place. I’ve actually never been to Monterrey, and I’m sure a good portion of our listeners have never been there either. Let’s just start: give us a sense. Where is it? What’s the weather like? What is the terrain like? Just give us a kind of a sense there.
Xiomara: Monterrey, which is the state of Nuevo León, it’s located, it’s between Coahuila on the left side, and on the right side, Tamaulipas. It’s about a three-hour drive from Monterrey to Laredo, Texas. So it’s a very short ride to get to the U.S. border. If you are – we’re right now in Atlanta, Georgia – so if we take a flight from Atlanta to Monterrey, it’s about two hours and a half. Weather, it’s pretty hot. We just came back about two and a half weeks ago, and they had a heat wave, and it was about 100 to Fahrenheit, to 102. Yeah. Or, I’m sorry, 110. So it was pretty hot this last time.
Ruben: It was really hot.
Xiomara: Yeah, really.
Ruben: Yeah, yeah, yeah.
Brian: And, uh, is it, um, is it mountainous? Is it desert? You know, what’s the, what’s the landscape like?
Xiomara: It is known to be the city of mountains. We’re surrounded by mountains everywhere, from Cerro de la Silla to the Cerro Chico. We’re just completely surrounded by mountains. Yeah, so if you like hiking and you like, you know, mountain climbing, it’s a great place for that. A lot of people there in the city do that.
Ruben: Yeah, it’s beautiful. It’s surrounded by mountains. It was one of the things that attracted me to Monterrey was every morning waking up and looking at the, at that mountain. Yeah.
Brian: Um, every time I see a postcard or a photo of Monterrey, is there one mountain in particular that’s, that’s like always represented?
Xiomara: Yes, it’s, it’s like Siamara mentioned, the Sierra or the Saddleback. That’s the one you always see in postcards, and it’s, it’s just beautiful. It’s beautiful, really, really nice. Yeah.
Ruben: If you go further north, the mountains begin to change, right? You don’t see any greenery. They’re just rock, and this beautiful rock that’s very shiny, sometimes blinding, in some spots. Yeah.
Brian: And you said easy to get to. Um, is that a newer thing, or has Monterrey always had direct flights to a lot of the, um, the major U.S. airports?
Xiomara: Oh, flights. Mostly direct flights. It’s just so easy to get to. There’s a lot of companies that are in Monterrey, and this past time that we went, we just got to know there was more, even more companies coming in. So you have people coming in from left to right. You hit the airport, and you see people from everywhere around the world. It’s, it’s crazy.
Ruben: Yeah, very true. Yeah.
Brian: So it’s really becoming a cosmopolitan city, expats, people from all over the place. That’s, uh, that’s great.
Ruben: Yeah, I mean, just an aside for me, Latin America is so much easier to get to. You know, and that’s, that’s not something to be taken for granted. Almost every major city in Latin America has a direct flight to somewhere in the U.S. It’s, you know, a few-hour flight. You’re off the plane in the same day. It’s, uh, you know, you don’t have the jet lag from the time zone, right? So that’s, that’s huge.
Brian: Well, let’s talk about, uh, kind of day-to-day living. I’m really, really interested in, in this part. So, you know, like every city, I’m sure there’s certain neighborhoods for certain things. You gotta do it like your one and done.
Xiomara: For example, I would first take them to go see Parque Fundidora. It’s Monterrey’s Riverwalk. It’s a beautiful Riverwalk. There are boats that take you along the river. You see, you have a beautiful scene of Cerro de la Silla. There’s a park right beside it. So they always have events. They have markets there. It’s, it’s just beautiful for someone that has not been there to go see. For pertaining to shopping, I would hands down take them to San Pedro, which is, you know, you have your typical U.S. stores. You have your Lululemon, you have, you know, just your H&M, just stores like that. But if you want more of a traditional, um, you know, shopping culture, I don’t know how you say *artesanías*, which is about a 45-minute drive. They have a town called Pueblo Mágico de Santiago. They have one of the oldest churches. It’s so beautiful. It’s, it’s a little town. They have amazing food, you know, traditional Monterrey food that goes all the way from having *cabrito*, which is the most famous one. *Cabrito* is goat, um, to meats. Monterrey is a meat city. Everywhere you go, you’re going to eat meat, or there’s meat in the menu. So it’s kind of hard to get a salad.
Brian: This part I was, I was really excited to, to dig into. Yeah. So don’t let me interrupt. Tell me more about this, yeah, the meat world of Monterrey.
Ruben: Well, just going back to, you know, most people that come into the city of Monterrey, and they arrive at that city center where, in San Pedro, she mentioned, you almost feel like you’re in New York or you’re in some major U.S. city. The, the buildings, a lot of high-rises, beautiful high-rises, great restaurants. The mall is amazing to go sit in. A lot of outdoor seating places to eat at. Of course, the culture lends itself to a major amazing service in every restaurant that you go to. So it’s very, very, very, very nice. The food is, you know, Nuevo León, the northern part of the state. There’s a lot of cattle, and so the meat tends to be very, very good. I’m not going to say it’s as good as a place like Argentina, Brian, but it’s, it’s, it’s very, very, very good meat. It’s a little bit different than what you would normally have here in the U.S., but great cuts of meat that’s available. And that’s pretty much what people love eating almost. I mean, it’s rare that you sit down at any kind of a dinner without meat.
Brian: Yeah, yeah. Now, you mentioned, uh, goat, Zeo, and steak. So goat and steak are the, the primary choices, right?
Xiomara: Those are the topics. Me personally, I’m not a fan of goat, but people love it. If you go to Monterrey for the first time, you know, you have to try it. That’s just, you know, a go-to meat from having tacos to a piece of, to a piece of meat, a dish that has meat. And you pretty much consume that, like, on a weekly basis because that’s all it is. When, um, when I was living in Monterrey, everybody would talk about reunions. So, I would always think Monterrey about three things, and this is socially: one, *carne asadas*, which are reunions where you’re grilling meat. Number two has to be soccer. So we have our two soccer teams: Tigres and Rayados. I’m a Tigres fan.
Ruben: So good.
Xiomara: And three, it has to be the food. It’s just, again, meat is separately from other typical food in Monterrey, and that’s, I, I think those three are just the big ones out there.
Ruben: There’s no conversation without those three things involved.
Xiomara: Exactly.
Ruben: I was told by somebody when I arrived that, “Ruben, don’t, don’t even venture out for anything much more than meat.” First of all, they told me, “Tacos, number one.” This, I mean, whether it’s morning, whether it’s lunch, or late night, tacos on the corner. I mean, amazing, amazing. I once tried to order – I was at a restaurant and ordered a salad just because I just felt like it. And the waiter looked at me, and he brought it to me, but then he was waiting for me to order more. And I said, “No, I’m done. Like, that’s, that’s all I want.” And he’s like, “Are you sure you don’t want any meat?” I’m like, “No, I don’t want any meat.” So it’s just interesting how the culture is just surrounded by eating meat all the time.
Brian: Yeah. It reminds me of the way you describe it, a lot of Buenos Aires. You know, where, uh, it was very, like, after a few months there, I was dying for greens. I would just like dream of broccoli. Funny. But, um, but the meat was always fantastic. Are there any, um, any restaurants you may, uh, you might plug for those that are visiting Monterrey?
Xiomara: Yeah, so I think for us, hands down, every time we go, we always go to Encanto. It’s located in San Pedro. It’s in the mall, the mall is called Fashion Drive. And it’s, it’s very known. It’s just cool, casual restaurant. Obviously, typical food there. What’s really good about it, other than the food, it’s the view. So we always try to get an outdoor table, even though if it’s so hot out, they have, you know, everything going on so you’re, you’re kept cool. And just the view. You have the view of the mountain, you have views of, of the buildings. It’s just a beautiful, awesome view.
Ruben: But for some good meat also, La Nacional is a really, really great, like, good meat restaurant. And there’s, there’s others, but yeah, I mean, everywhere you go has got good, decent meat for sure.
Brian: Yeah. What do you think makes Monterrey unique or different versus, say, Mexico City or Guadalajara?
Ruben: Good question. Wow, that is a tough one. Um, I’ll tell you. Yeah, you take that one. So I would say, Brian, that it’s really, um, for me, it’s because it’s so close to the U.S. border. There are so many people that have either lived in the U.S., have family in the U.S. And to me, that’s, that was the biggest difference for me. There was a lot of people that were very familiar with the U.S., the culture, how we work. They work very similar to us, things like that that were, that are probably, that are different than going down to Mexico City.
Xiomara: Yeah, for sure. And the food is, the food is different in some ways as well.
Brian: Yeah. Um, if I had it right, you were recently there for a *quinceañera*. And I’d love to maybe just hear a little bit about what does it mean to have a *quinceañera* in Monterrey and, you know, how does that, what does that look like?
Xiomara: Yeah, so, um, a *quinceañera*, it’s, it’s a traditional party that, um, all of Mexico, I would like to say, um, they, they do celebrate it in any way or form. Whether it’s, um, it could be from a small dinner to a family gathering, and it could go full blown to looking like a wedding. Um, and that’s just a tradition they’ve done for so many years. It symbolizes, um, a, you know, going into, um, womanhood. Yes, um, just another stage in life, if that makes sense. Um, and yes, we were recently down there for my sister’s 15th birthday. And, um, she didn’t want to go traditional. She wanted just a standard party with her friends, and we just made that happen.
Ruben: That’s great. And it’s very, very common on a Saturday to be sitting out somewhere and seeing these big limos go by with these girls dressed in these amazing dresses, hanging out the top with the sunroof, and waving. It’s very, very common. Very common.
Brian: That sounds fun. I was also interested in, um, maybe just like the personality of the city. And maybe I’ll use this example. Um, in Japan, Tokyo is a pretty reserved city. Um, you know, people are, are kind of moving quickly, and there’s not a lot of small talk. And then I had the chance to go to Osaka, which is almost the opposite. They kind of describe it as like the Texas of Japan, and everyone wants to talk to you and greet you, and they’re loud, and they’re friendly. Um, you know, how might you describe Monterrey culturally versus some of the other cities in Mexico?
Xiomara: Friendly, talkative. They would make comments that, um, I’ll say it in Spanish, and then I’ll do the translation. But when they say, “*Eres muy chismosa*,” meaning, um, you could talk to rocks, basically. It could be in an elevator, and this actually happened to us every day going up the elevator when we were in Monterrey. Someone walks in the elevator, whether we had, you know, food in our hands, food was coming up in the conversation, or just, you know, “How’s your day?” “Where are you guys from?” Anything. Any small talk. You’re going to get even if it’s going grocery shopping, if it’s anywhere, you’re going to get this, the, the small talk.
Ruben: That’s great. It does help, though. I will say, uh, it’s tough if you don’t know Spanish. Even though it’s so close to the border, and a lot of people do know English and speak excellent English, but in the everyday talking, it’s, it’s like you’ve got to be able to speak Spanish.
Brian: Yeah, yeah. Um, let’s talk a little more about the work setting, the work style there. And, you know, maybe you just set the scene. If each of you don’t mind, you know, just taking about a minute and talking about your work career and the intersection in Monterrey, you know, what you were doing in Monterrey, the types of, of roles that you had.
Xiomara: When I was in Monterrey, I was working for a company called Atos. I believe they are a French company. Um, and it’s all IT services. I was an IT help desk support supervisor. We worked with our client, was, um, is a very known franchise all over the world. We would provide basically technical support to their stores. Um, so yes, we, I had a team of about 20-25 technical support agents. And, um, yeah, it, it, and going back to what Ruben said before, because of Monterrey being so close to the border, you really don’t think a lot of people speak English or have a lot of things in common with you growing up in the U.S. Coming back to Monterrey, and you’re definitely surprised once you get into these, um, into these, uh, jobs, that, “Oh my God, this person was here, this person was there.” We communicate beautifully. It’s, there’s so much in common. And just the communication, um, the work ethic is so well-liked. So I feel like you don’t struggle for people to be on the same board as you.
Brian: Yeah. And Ruben, how about yourself?
Ruben: Yeah, so I was, you know, I was sent there, as you know, Brian, I was sent there by a company I was working for to go start a recruiting center in Monterrey. Headed up to about 25 people that were working in Monterrey for me there. And it was great. It was a really great experience. One of the things I will say, though, is that the culture, just the culture’s much more laid back than the people we work with here. That’s not a negative. It’s just, they’re just, that’s the way they are. A little bit more laid back than we are. So it, so it did take me a little bit by surprise as I’m a little bit faster and maybe harder. But, uh, I mean, people definitely took their breaks, like to take their breaks. They would take their full lunches, all that. But it was, it was a social thing, right? A social thing, laid back. And it wasn’t about, like I said, but it was just much more relaxed than we see here. But great working ethic, very talented individuals, people with college educations that did very well in some of the local schools. Um, and we had fun. We made it fun, and we worked hard at the work that we were doing.
Brian: Yeah. And your team, Ruben, was technical recruiters?
Ruben: Again, they had to speak excellent English, which they all did. And, and they were very familiar when they were talking to candidates over the phone. They were very familiar with companies in the U.S. and some of the normal things that you talk to candidates about. That was, that was really good to build rapport.
Brian: Yeah. Uh, with both of you having that intersection in technology, um, would it be fair to say that Monterrey is a, a pretty strong tech hub in Mexico?
Xiomara: 100%. 100%.
Ruben: I really think it really is. It’s, it’s, and, and becoming more and more so. And, and that’s backed up by some of the research and numbers when you compare it to the other big cities like Mexico City or Guadalajara. Monterrey really is. And one of the reasons is they have an amazing college there called Tec de Monterrey. Great students and people from all over the world that are going to that school to get their education in technology. So it’s a great part in the city, nice school, and it turns out a lot of great students as well.
Xiomara: Right. And even we’ve heard that there’s even companies that, you know, Tec de Monterrey is recognized as one of the best schools like in, um, in Mexico in general. And there’s companies that even though they know there are students, you know, that are not fully graduated, they want them like working for their company, starting to get them on board. And they’re out there recruiting.
Ruben: Yeah, a lot of internships.
Xiomara: Yeah. Yeah, for sure.
Brian: Yeah. And what I found unique about both of your experiences, you were exporting services, uh, you know, out of Mexico, you know, to the States and, and beyond. How does that look like in, in the city itself? Um, the talent is, um, is it working on with domestic companies? Is it are they more, if, are they more likely to work with U.S. companies but from Monterrey? You know, what, what could you tell us about that?
Ruben: You’ll find a lot of people working for U.S.-based companies there. A lot of call centers that are dedicated to U.S. companies. And then there are, you know, like in Monterrey, driving around, you, you know, Accenture’s there. You got Whirlpool there. Uh, that’s housed at Johnson Controls. Epicor. There’s just a lot of big companies, U.S. companies that are, uh, are, uh, using the talent, talent in the marketplace there to, to work back with their companies in the U.S.
Xiomara: For sure.
Brian: Yeah, I love what you, um, the authenticity around, um, you know, just the work style being a little more laid back. Um, you know, I think of, I grew up in Chicago, and, uh, the first time I went to San Francisco, where I ended up living for a while, I couldn’t believe like how people were dressed at work and, you know, um, uh, but it’s okay, like, like, you know, both can be productive. Um, talk me a little more about, um, you know, that, um, that laid back style and how to, how to lead that, how to manage it, um, um, you know, like the, the way to, to really get the most out of the, the talent there.
Ruben: Yeah, I would say for sure they should understand, understand the landscape. You know, if you’re paying people in, uh, in U.S. dollars, you need to understand, uh, some of them aren’t educated in being contractors. So that’s the first thing is educating them and what does that mean? What does that look like? And explain to them those fluctuations due to the, uh, the, the exchange rates. So what is, you know, are you okay with that? Are you accustomed to that? Are you, will you be able to take care of your own insurance and your, but it’s still a huge advantage. I mean, they all, everybody recognizes that this too will change. I mean, this will turn around at some point. They’re feeling a little bit of a pinch right now. But I do believe making sure you’re paying the market value, you know, fairly so that they, they feel comfortable in the role that they’re in.
Brian: Yeah, yeah. I wanted to ask about, uh, the movement over the last year with the currency. Um, yeah, what do you think about that? What does that mean for, for the typical person in Mexico, um, as you compare the peso to the dollar?
Xiomara: Right. So right now, um, you are a contractor, and you know the current situation with, uh, with the peso, I think today is, has marked the lowest it has been in five years, five years or more. Um, and that’s for contractors. It’s, it’s not a good scene. Why? Because you get so used to, contractors have gotten used to the dollar, uh, or the peso, I’m sorry, being around 19, I’m sorry, 19 pesos plus. And, um, going all the way down at 16.48, that, that, that’s really low. So you are feeling it because again, as a contractor, um, companies that outsource you need to understand that if someone’s on, in a contract and obviously everyone knows the currency changes up and down, but when it gets to that level, it starts affecting obviously the employees or the contractor’s pocket. Why? They have, because they’re purchasing all their health or all their personal benefits on their own. So that’s something huge that’s going on right now with contractors.
Brian: Yeah, the purchasing power, the quality of life shifts with the 20% fluctuation. What should U.S. companies be thinking about then if they were to engage with contractors from Mexico? Should they, um, budget differently? Should they, um, plan pay increases at different intervals? What would you, what would your advice be?
Ruben: Yeah, I would say for sure they should understand, understand the landscape. You know, if you’re paying people in, uh, in U.S. dollars, you need to understand, uh, some of them aren’t educated in being contractors. So that’s the first thing is educating them and what does that mean? What does that look like? And explain to them those fluctuations due to the, uh, the, the exchange rates. So what is, you know, are you okay with that? Are you accustomed to that? Are you, will you be able to take care of your own insurance and your, but it’s still a huge advantage. I mean, they all, everybody recognizes that this too will change. I mean, this will turn around at some point. They’re feeling a little bit of a pinch right now. But I do believe making sure you’re paying the market value, you know, fairly so that they, they feel comfortable in the role that they’re in.
Brian: Yeah, yeah. I wanted to ask about, um, the workday as well. A big reason why people nearshore, U.S. companies nearshore, is they get the workday overlap. And in Argentina, for example, uh, there’s no siestas in Buenos Aires. You know, people are kind of hustling and bustling. But if you get out to the far outer provinces, uh, where it’s hot, and you know, the middle of the day is reserved for relaxation, and then things pick back up again at night and everybody’s working again at night. What does that look like in, in Monterrey? You know, specifically.
Xiomara: I can’t say we have that, the whole siesta and we work in the evening. That’s not going to happen, you know. And that’s what, you know, going back to Ruben said, yes, it’s compared to the U.S. and Mexico, maybe it’s more laid back. But as long as you create that urgency of what the company and what you need to meet the needs are, you’re not going to have those types of breaks and, you know, times out, out of the office or anything of that sort. That, that just doesn’t exist in Mexico.
Ruben: I would say definitely more of a, you know, eat breakfast. But when we get to the office, people would eat breakfast together. You know, lunch was certainly, we everybody would go to lunch together. Um, and then, you know, your normal hours. Lunch was usually later. The U.S. here, when I was working in the U.S., it was 11:30, people were already going to lunch. Over there, for like 1:30, 2 o’clock, you know, going to lunch. So a little bit different in that standpoint. But other than that, that’s really the only, there’s definitely no siestas. That is definitely, it’s not existence.
Xiomara: Certainly, uh, respect for for eating together and making sure you have a proper meal is is really important.
Brian: Yeah. Uh, what time is dinner usually served in Monterrey?
Xiomara: Gosh. Um, our family has dinner around 10, 10:30. Yeah, yeah, yeah, yeah.
Ruben: They were having breakfast sometimes at, like, like 12, 12 o’clock noon, noon time. Yeah. So it’s just different.
Brian: Yeah, yeah. I’ll say, uh, very similar in Buenos Aires, and my body clock was wrecked by the time I got, I got back to the States because we would, you know, walk into the restaurant at 10 o’clock, 10:30, you know, finish up around 12:30 in the morning, top off the meal with a cappuccino. Just, just wrecked. Um, I’d be remiss if I didn’t tackle a topic that I think is always on people’s mind when they think about Mexico, which is safety. Um, can you, can you speak on that? Um, how does it compare with, say, going to New York or Dallas? You know, what is that, what does that look like?
Xiomara: My point of view, um, living in Monterrey and then coming back and living in Atlanta in the U.S., traveling just to different cities, um, nowadays, you could be in the best city in the world, and something could happen to you. I feel like obviously you always have to be cautious of your surroundings. You’re not going to go into an area where maybe, um, word by mouth someone says, “Hey, maybe that’s not a great area to, to go through,” or things like that. Just being cautious of things that you’re doing, going. But other than that, there’s never been a time we felt unsafe in Monterrey, um, even when, when we’re out with family or people. I remember when Ruben was down there, and he would have clients, and he would just bring, you know, take them throughout the city. I don’t think there has ever been an issue where they felt unsafe.
Ruben: Yeah, I would say, you know, when I first, I had no idea of what living in Monterrey was, and I was pretty much an expat, you know, pretty much in that situation. Uh, I had my own car. I had my own apartment. I went out at night. I went to clubs on the weekends. I was told not to go to certain places, and of course, I respected that. But I, I never once felt threatened. Um, I mean, you hear about the stuff with, you know, obviously the cartels, and that exists for sure. But it’s not something you feel threatened with, uh, with on a daily basis. Not at all.
Brian: Right. That’s great. That’s great. That’s good. Um, well, I just have a few more questions for, uh, for you both. Um, we really tackled the advice question really well, so thank you for that. Um, how about, uh, your each of your best purchases in Monterrey for something under $50?
Ruben: I’m going to go first. So, what I couldn’t believe when I went there, Brian, was, for the most part, if you go shopping like for clothes, it’s, it’s pretty, pretty similar to, uh, to the U.S. But what I was amazed at was shoes. So, uh, you may or may not know, I, I like shoes. And so I, I wound up, and that’s, that’s my father that taught me that. Uh, and so like buying boots in Monterrey was amazing. Like I had some really, and I’m not talking about like cowboy boots. I’m talking about like dress boots you would wear, you know, to work. Um, so so that those are my, I probably have two or three pairs sitting upstairs that are like in that range that you were talking about that were really great deals, and I was really happy to have.
Brian: But that’s great. Is that, um, uh, like the leather was special with all the cattle up there? Is that a good leather?
Ruben: Good, good. I mean, good, good shoes that were just, you know, that last a long time, and I was really happy to have those.
Brian: Yeah, for sure. Those are good. Do you still, still have them?
Ruben: Yeah, yeah. Now, because I’m working out of the house, but I still have.
Brian: That’s funny. Uh, how about you?
Xiomara: I’m going to, I have to say, hands down, tacos. You could literally just be driving or going to work, coming back from work, coming from a party, or from, I don’t know where. You’re always going to see street tacos, and it’s the best thing ever. Wherever you go, you’re going to get a good taco.
Ruben: My team used to love me. We did. I used to do Taco Fridays, and I’d order in tacos for everybody, and it was amazing how many times these guys would eat like seven or eight tacos. Uh, but yeah, it’s, it’s, it’s, I think we laugh about it, but it’s still very much part of the culture, right? Like, it just really is.
Brian: Yeah, I love it. I love it. Um, so each of you will have a, have a different, uh, frame here. Uh, this gets to vocabulary: your favorite word. Um, so for Zeo, I’m going to ask your favorite English word, and Ruben, I’ll ask your favorite Spanish word.
Ruben: Oh, wow. Um, wow, that’s a tough one. My favorite Spanish word. I, I’ll tell you some words that I learned when I was in Mexico that I was not aware of. Um, like, you know, talking, my family’s from Puerto Rico, so the, the accent or words are a little bit different. So, uh, like you would call a guy *chavo* or girl *chava*, right? Or you would say, um, uh, um, what else? Like *pastel* for cake. Well, in Puerto Rico it’s totally different. So words like that that were different for me to understand, I picked up over time. So you want to help me and, uh, now I feel, you know, I understand what people are saying. When I first got there, there were some words, I was like, “Okay, what language are they speaking?”
Brian: Spanish. Yeah, that’s great. Good answer.
Xiomara: An English word? I don’t know. There’s, there’s still some words I still can’t say. So, um, I, I don’t know.
Brian: It’s okay. We’ll, we’ll give you a pass on that. You want to let us know another time? Um, such a fun show. Wow. Uh, this is a, this could probably double as a, as a traveler’s guide to Monterrey. So, so thank you for, for all your great insight. I want to give a thanks to our sponsor again. Uh, that’s Nearshore Direct. Go to NearshoreDirect.com. Great way to find talent all across Latin America for growth stage companies. Ruben and Zeo, thanks so much for being here today.
Ruben: Thank you, Brian. And I hope, uh, you and anybody else that listens, uh, take a trip down to Monterrey. You’ll love it.
Xiomara: Yes, thank you so much, Brian, for having us.
[Music]
Narrator: Thanks for joining us at the Nearshore Cafe Podcast. Tune in next week for a new episode featuring another special guest.
[Music]
Brian Samson
Founder at Plugg Technologies
Brian Samson is the founder of Plugg Technologies and a veteran tech entrepreneur, with 10 years building successful nearshoring companies. Brian has helped to grow Plugg into one of the leading nearshoring agencies, connecting technical talent in Latin America; including Mexico, Argentina, Brazil, Nicaragua and Colombia with top U.S. companies. Plugg consistently hires and places over 100 LATAM resources each year.
Plugg sponsors and Brian Samson hosts the leading podcast about doing business in Latin America with 70+ episodes, The Nearshore Cafe Podcast. In addition, Plugg brings insight and clarity to clients by supporting them with the details, big and small, to set their team up for success. Everything from currency, customs, hardware, and culture, Plugg provides advice and guidance based on first-hand expat experiences living and doing business across multiple Latin American countries. Plugg Technologies is a trusted partner for businesses seeking future-ready tech solutions including cloud infrastructure, cybersecurity, and digital operations positions
Brian holds an MBA from UCLA Anderson and prior, was an expat in Argentina and a VP of Talent for several San Francisco startups with multiple successful exits (IPO & acquisitions). In his free time he supports foster kids and is a dedicated family man.
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