Cami Reyes Camacho — from Santiago’s startup scene to a design program manager role at DocuSign in San Francisco — joins Brian Samson to share what Chilean culture and the LATAM startup ecosystem produce, and how that translates to the global tech world. Key topics: Chile startup ecosystem, Chilean tech talent San Francisco, DocuSign design program manager, Santiago Chile business culture, LATAM talent global tech companies.
Cami Reyes Camacho, who led innovation teams in Santiago before moving to San Francisco, describes Chile’s startup culture as increasingly open to experimentation and user-centered design. The country’s community-oriented culture and what Cami calls its “dark humor” resilience produce professionals who are adaptable, collaborative, and strong in design thinking. The Santiago startup scene has matured significantly and is producing talent that competes comfortably in global tech companies.
Very well, according to Cami Reyes Camacho, who worked as a design program manager at DocuSign after moving from Santiago to San Francisco. She points to Chilean professionals’ strong design instincts, customer empathy, and operational discipline as qualities that translate directly into high-performing roles in fast-growing tech companies. The transition from Latin American startup culture to Silicon Valley scale requires adaptation, but the foundational skills transfer effectively.
Brian Samson
Founder at Plugg Technologies
Brian Samson is the founder of Plugg Technologies and a veteran tech entrepreneur, with 10 years building successful nearshoring companies. Brian has helped to grow Plugg into one of the leading nearshoring agencies, connecting technical talent in Latin America; including Mexico, Argentina, Brazil, Nicaragua and Colombia with top U.S. companies. Plugg consistently hires and places over 100 LATAM resources each year.
Plugg sponsors and Brian Samson hosts the leading podcast about doing business in Latin America with 70+ episodes, The Nearshore Cafe Podcast. In addition, Plugg brings insight and clarity to clients by supporting them with the details, big and small, to set their team up for success. Everything from currency, customs, hardware, and culture, Plugg provides advice and guidance based on first-hand expat experiences living and doing business across multiple Latin American countries. Plugg Technologies is a trusted partner for businesses seeking future-ready tech solutions including cloud infrastructure, cybersecurity, and digital operations positions
Brian holds an MBA from UCLA Anderson and prior, was an expat in Argentina and a VP of Talent for several San Francisco startups with multiple successful exits (IPO & acquisitions). In his free time he supports foster kids and is a dedicated family man.
